A WOMAN was killed following a head-on crash involving three cars during rush hour.

Emergency services rushed to the scene on the A39 Quantock Road in Bridgwater shortly after 5pm yesterday evening.

Paramedics desperately tried to save the woman, a 64-year-old woman from the Bridgwater area, but she was declared dead at the scene.

One other person suffered minor injuries in the crash.

Police were forced to close the road after the crash for several hours after the crash, as emergency services worked and an investigation was launched by officers.

Avon and Somerset Police have now launched an investigation into the crash, and are urgin any witnesses to contact them.

PC Andy Grigg from the service said: “We are appealing for witnesses following a fatal road traffic collision in the Bridgwater area.

“It happened on the A39 Quantock Road near Bridgwater last night (Wednesday) shortly before 5pm.

“A Ford Fiesta, which was travelling from Cannington in the direction of Bridgwater, is reported to have been involved in a head-on collision with a Renault Scenic, which was travelling in the opposite direction.

“The Fiesta then collided with a car which was behind the Renault, which resulted in the woman driver of the Ford receiving serious injuries.

“She received treatment at the scene but died shortly afterwards.

“Collision investigators are keen to speak to anyone who was in the area at the time of the incident.”

Anyone able to help is being urged call the collision investigation unit on the force number 101, quoting reference CI/20/16-3528.

An employee from Pace Petrol station on Quantock Road, who did not wish to be named, said: “I’d never seen anything like it.

“The first car was unrecognisable and completely crushed.

“Traffic was unbelievable- it had to be diverted all round the lanes.”