Harry Potter fans go crazy for latest DVD (From Yeovil Express)

Harry Potter fans go crazy for latest DVD

9:00pm Wednesday 9th December 2009

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HARRY Potter fans in the Yeovil area have helped to weave their magic to make the latest installment the fastest-selling DVD and Blue-ray release of the year.

An incredible 840,000 units of Harry Potter and the Half-Blood Prince were sold on its first day – 53,000 of which were Blue-ray, in turn delivering the high definition format’s biggest first day ever for a family entertainment release.

In addition, the movie, which was released day and date on DVD, Blu-ray, electronic sell-through (EST) and video-on demand (VOD), is currently the Number 1 selling movie download on iTunes.

Warner Home Video UK managing director, John Stanley, said: “We’re delighted by the extraordinary first day sales performance of Harry Potter and the Half-Blood Prince.

“By making the biggest movie of the year available on the same day across DVD, Blu-ray, EST and VOD, we are satisfying the needs of today’s consumers and ensuring they see what they want, how, where and when they want it.”

Supporting the DVD and Blu-ray releases, special personal appearances from cast members of Harry Potter and the Half-Blood Prince took place at HMV in Oxford Street, London, where they signed copies of the Blu-ray edition of the film and were greeted by huge crowds.

In Harry Potter and the Half-Blood Prince, Voldemort tightens his grip on Hogwarts as Harry and Dumbledore work to find the key to unlock the Dark Lord’s defences.

But the students are under attack from a very different adversary—teenage hormones. Love is in the air, but tragedy lies ahead and Hogwarts may never be the same again.

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