CUSTOMERS could bag a bargain as a Somerset jeweller prepares to close for the final time - with the owners urging people to 'make them an offer' on remaining stock.
In early July, owners of renowned jewellers PSJ, in Yeovil High Street, announced that they were retiring and closing down the long-standing firm.
And with the closing down sale now drawing to an end, further discounts have been announced on all remaining jewellery, including diamond rings, coloured stones and high-quality gold pieces.
And from Saturday, September 7, customers are being invited to ‘make us an offer’ on all remaining stock for the final week the store is open.
PSJ was established in 1937 by local jeweller Herbert J White and has continued under family ownership ever since.
In July, current proprietors Anthony and Jacqueline White shocked regular customers when they announced that they intended to retire and shut down the store.
The resulting closing down sale has been running since the announcement and many customers have sought out jewellery bargains, with all stock reduced by 50 per cent; including stunning diamond engagement rings, and gold jewellery.
PSJ has been a mainstay of the town and will be sorely missed by its many patrons, young and old, who have visited the store to purchase significant pieces of jewellery, future heirlooms and beautiful gifts for more than 80 years.
Anthony White is the son of original owner Herbert and was immersed in the family business from a young age.
“I was 12 when my father first took me to the store and four years later I joined the business as an apprentice watch-maker,” he said.
LONG-STANDING FAMILY FIRM: Herbert J White Outside the first store he bought
The trusted store has a reputation for friendly service and since the closure was announced many patrons have visited to say goodbye to the award-winning team and bag themselves a jewellery bargain.
“It’s been a pleasure to see customers old and new visit the store over the past few weeks," Anthony continued.
"Of course, it’s emotional to mark the end of an era and say goodbye to the business my father established.
"But, it’s wonderful to know that our pieces of jewellery have played a part in so many significant and joyous occasions and will be cherished and enjoyed for many years to come.”
Now 82, some may say Anthony’s retirement is long overdue, but as an active member of the local jazz scene, he is looking forward to spending more time with his wife and family and pursuing the musical interest which he enjoys enormously.
He added: “We are looking forward to assisting our customers in choosing a special piece, before we finally close the doors for the last time on Saturday, September 14, at 5pm.
"I would personally like to offer a heartfelt thank you to everyone who has shopped in our store, past and present.”
PSJ will conclude the spectacular retirement sale with ‘Make us an Offer Week’.
Running from Saturday September 7 until Saturday September 14, customers are invited to call in and ‘make a reasonable offer’ on any available pieces.
All stock must go, including diamond jewellery, engagement rings, necklaces and bracelets.
The store is open from 9.30am – 5pm Monday to Saturday.
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