VOLVO is introducing the striking R-DESIGN Sport as the new entry level specification on the Volvo C30 SportsCoupe.

From just £14,995 OTR for the 1.6 petrol R-DESIGN Sport, this desirable model is now within the reach of many more aspiring Volvo owners and is available to order now.

Extending the appeal even further, Volvo is also offering 0% APR typical* finance over 3 years with a 30% minimum deposit and 12 months free insurance.

The R-DESIGN exterior incorporates an exclusive sports bodykit, rear spoiler, R-DESIGN logo on the grille and alloy wheels.

Inside, the unique interior is upholstered in off-black T-Tec fabric with contrasting cream leather embossed with the R-DESIGN logo and is complemented by eye-catching blue instrument dials, a leather sports steering wheel, aluminium ridged sports pedals and gear knob with aluminium inserts.

The C30 R-DESIGN Sport has the performance and flexibility to match its head-turning styling, with a choice of four petrol engines from the 1.6 to the range topping 230PS T5, three diesels (the frugal 1.6D, 2.0D and D5) and an eco-friendly 1.8 FlexiFuel bio-ethanol model.

Introducing the R-DESIGN styling as the entry level model has been positively received by residual value experts and gives Volvo's SportsCoupe a favourable position against key rivals.

CAP Monitor forecasts that after three years/36,000 miles, trade values for the RDESIGN Sport diesel models will be between 46-55% of their original list prices, with the petrol variants retaining a strong 47-56%.

The Volvo C30 is known for its unique design with a muscular frame, iconic rear tailgate, four individual seats and floating centre console with a class leading audio system. Now the popular R-DESIGN styling gives the car an aesthetic adrenalin kick.

However, for less sport and more luxury, customers can choose the refined SE specification for the same price as the R-DESIGN Sport. Similarly, customers wanting a no-compromise mixture of the two can opt for R-DESIGN SE Sport, starting at £17,245 for the 1.8 petrol model.

The most luxurious version of the Volvo C30, the SE LUX, starts at £17,495 for the 1.8 engine.

The SE LUX trim offers leather upholstery, heated front seats, power folding door mirrors with ground lights, a headlamp cleaning system and 17in polished alloy wheels.